It allows you to give vendors, partners, and agencies access to your pages and ads without handing over ownership of the assets.It’s a central place to track Facebook and Instagram ads, with detailed reports showing how your ads perform. Here are some of the key functions of Business Manager: You can also control multiple users’ access to your Facebook page and assets, along with additional resources like your Instagram account and product catalogs. Meta further explains that Business Manager “helps advertisers integrate Facebook marketing efforts across their business and with external partners.”īasically, it’s a central dashboard to manage all of your Facebook marketing and advertising activities. What is Facebook Business Manager (aka Meta Business Manager)?įacebook Business Manager, now called Meta Business Manager, is a free platform that helps you manage and organize your business on Facebook. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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